The Hidden Costs of Strategic Decisions: What Executives Often Miss About Marketing Infrastructure

The Hidden Costs of Strategic Decisions: What Executives Often Miss About Marketing Infrastructure

Strategic decisions don’t fail in the boardroom—they fail in execution. Here’s what breaks down when systems stay static and marketing’s left catching up.
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The-3+1-Pillars-I-Use-to-Build-Resilient-Business-Foundations

The 3+1 Pillars I Use to Build Resilient Business Foundations

A practical framework for building strong marketing foundations across strategy, technology, analytics, and team alignment—designed for growth that lasts.
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Empowered consumers are prepared to make changes in response to disruptions!

Global uncertainties and supply chain issues are also leading many consumers to look to their home markets, eight in ten respondents expressed a willingness to pay a higher...
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